MLM Marketing and Attraction Marketing
Posted by JohnGGby Julieanne Van Zyl It seems that if you are on the internet, and building a Network Marketing Business , you are talking about Attraction marketing. This is causing a huge change to network marketing, but many folks still don’t really understand what it means to attract business partners, rather than go out and “hunt” them down (so to speak). In this article, we show with an example, what attraction marketing really is, and more importantly what it can do for you. What if you were tel
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how does marketing communications attract customers?
A tourist attraction, how it uses Marketing Communications to attract visitors.
- They create a ‘brand image’ of the tourist destinations. For example: Indian tourism campaign has been successfully advertised as ‘Incredible India’ or malaysia as ‘truly asia’.
- They reach out to as many people as they can with good deals/discounts/offers in hand
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Marketing is a broad term that includes advertising, promotion, public relations, event planning and more.
A tourist attraction might employ any one or several of these tactics in its marketing program. For example…
- advertising – to build awareness of the attraction and to enhance its brand image with the public
- promotion – this might include special discount offers, such as Whacky Wednesday, or 2-for1 Saturday.
- public relations – to distribute news stories in the local media that talk about the attractions philanthropic efforts.
- event planning – to build awareness and excitement for the attraction’s upcoming birthday event.
Marketing communications – which we be specific to any type of communications – advertising, news releases, an e-mail marketing campaign, or even the company website, are designed to do several things:
- build awareness
- promote a consistent message and a distinctive brand image (think about Walt Disney World)
- develop customer loyalty
- build repeat business
- inform and educate
- overcome negative perceptions
I know this was long-winded. I hope it helps.
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