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	<title>Comments on: MLM Marketing and Attraction Marketing</title>
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	<link>http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4</link>
	<description>Generate MLM Leads</description>
	<lastBuildDate>Fri, 20 Aug 2010 02:04:59 +0000</lastBuildDate>
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		<title>By: endorphin_boy415</title>
		<link>http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4/comment-page-1#comment-1932</link>
		<dc:creator>endorphin_boy415</dc:creator>
		<pubDate>Thu, 04 Feb 2010 23:30:59 +0000</pubDate>
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		<description>Marketing is a broad term that includes advertising, promotion, public relations, event planning and more.

A tourist attraction might employ any one or several of these tactics in its marketing program. For example...

- advertising - to build awareness of the attraction and to enhance its brand image with the public
- promotion - this might include special discount offers, such as Whacky Wednesday, or 2-for1 Saturday.
- public relations - to distribute news stories in the local media that talk about the attractions philanthropic efforts.
- event planning - to build awareness and excitement for the attraction&#039;s upcoming birthday event.

Marketing communications - which we be specific to any type of communications - advertising, news releases, an e-mail marketing campaign, or even the company website, are designed to do several things:
- build awareness
- promote a consistent message and a distinctive brand image (think about Walt Disney World)
- develop customer loyalty
- build repeat business
- inform and educate
- overcome negative perceptions

I know this was long-winded. I hope it helps.&lt;br&gt;&lt;b&gt;References : &lt;/b&gt;&lt;br&gt;</description>
		<content:encoded><![CDATA[<p>Marketing is a broad term that includes advertising, promotion, public relations, event planning and more.</p>
<p>A tourist attraction might employ any one or several of these tactics in its marketing program. For example&#8230;</p>
<p>- advertising &#8211; to build awareness of the attraction and to enhance its brand image with the public<br />
- promotion &#8211; this might include special discount offers, such as Whacky Wednesday, or 2-for1 Saturday.<br />
- public relations &#8211; to distribute news stories in the local media that talk about the attractions philanthropic efforts.<br />
- event planning &#8211; to build awareness and excitement for the attraction&#8217;s upcoming birthday event.</p>
<p>Marketing communications &#8211; which we be specific to any type of communications &#8211; advertising, news releases, an e-mail marketing campaign, or even the company website, are designed to do several things:<br />
- build awareness<br />
- promote a consistent message and a distinctive brand image (think about Walt Disney World)<br />
- develop customer loyalty<br />
- build repeat business<br />
- inform and educate<br />
- overcome negative perceptions</p>
<p>I know this was long-winded. I hope it helps.<br /><b>References : </b></p>
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		<title>By: gupta0209</title>
		<link>http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4/comment-page-1#comment-1931</link>
		<dc:creator>gupta0209</dc:creator>
		<pubDate>Thu, 04 Feb 2010 23:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4#comment-1931</guid>
		<description>- They create a &#039;brand image&#039; of the tourist destinations. For example: Indian tourism campaign has been successfully advertised as &#039;Incredible India&#039; or malaysia as &#039;truly asia&#039;.

- They reach out to as many people as they can with good deals/discounts/offers in hand&lt;br&gt;&lt;b&gt;References : &lt;/b&gt;&lt;br&gt;</description>
		<content:encoded><![CDATA[<p>- They create a &#8216;brand image&#8217; of the tourist destinations. For example: Indian tourism campaign has been successfully advertised as &#8216;Incredible India&#8217; or malaysia as &#8216;truly asia&#8217;.</p>
<p>- They reach out to as many people as they can with good deals/discounts/offers in hand<br /><b>References : </b></p>
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		<title>By: M-Empire</title>
		<link>http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4/comment-page-1#comment-1930</link>
		<dc:creator>M-Empire</dc:creator>
		<pubDate>Thu, 04 Feb 2010 18:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.mlmnetworkmarketingleadblog.com/mlm-marketing-lead/mlm-marketing-and-attraction-marketing-4#comment-1930</guid>
		<description>&lt;b&gt;how does marketing communications attract customers?&lt;/b&gt;&lt;br&gt;A tourist attraction, how it uses Marketing Communications to attract visitors.
</description>
		<content:encoded><![CDATA[<p><b>how does marketing communications attract customers?</b><br />A tourist attraction, how it uses Marketing Communications to attract visitors.</p>
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